No. It is the written content, indeed, one of the most important SEO factor on a webpage. Just imagine, what would your site look like without any words? It would be plain, bland and absolutely meaningless.
You might think it’s too obvious that without written content, your website is nothing. Then, why is it that thousands of websites having quality content have no trace on the SERPs? What is the use of quality content when your intended audience can’t find it?
The truth is that only quality in your website content is not enough to appear in SERPs. So, you need a technique to optimize your content for search engines to reap the benefits you have always wanted. Experts have named that technique as “seo content writing”.
Why Is It Important to Optimize Your Content?
SEO is the most important factor, because it is free, when it comes to performing well on the web. Without good optimization your website is going to have a hard time building an online presence. Although you can build one with paid marketing but that would be for only time span you are spending money for it.
There are thousands of websites created each day, with hundreds of them having quality written content. And when you search your niche, you see only 10 results on the first page of search engines. Why? Because they don’t only produce quality content, but they also optimize this content so that the search engines can display them whenever a user performs a query relevant to them.
Therefore, it is highly important to optimize your content if you want to reach out to maximum number of people.
How Can You Optimize Content for SEO?
Writing SEO friendly content is not as hard as it seems. You don’t have to compromise the quality of your content of ignore your user, to please the search engines. In fact, SEO friendly content is written primarily for users, with some attention paid to the search engines.
Luckily, you don’t even have to spend hours and hours to learn how to do it because we have compiled a set of seo writing tips that you can start implementing today to write seo optimized content.
Write for humans, optimize for search engines
This is the sanest advice anyone can give you. While it is true that good optimization is vital to you website ranks, but who is going to read it if you’ve only paid attention to search engines? Keep in mind that your readers are humans and you must respect their intelligence.
Make it relevant
Don’t try to play games with search engines by promising something that you’re not offering. This is an activity frowned upon by search engines and you’ll be caught very easily, resulting in decrease in your ranks.
User relevant keywords in your content
Create a natural blend of keywords in your content. Do not force them into your content if they are of no value to the reader. That way you will end up with an attention-grabbing and seo friendly content.
Avoid keyword stuffing
Using one keyword again and again can harm the beauty of rest of the content. Users as well as search engines will dislike your content for this act.
Put keywords at the beginning
Your keywords should be denser at the beginning. Place your main keyword once in the title, and then in the first sentence. Do not use its synonyms until you reach the third or fourth paragraph.
Use lists instead of paragraphs
Lists are an easier way to optimize your content, as repetition doesn’t seem un-natural in them.
Add citation in your content
Link your content to the websites that have the relevant information as yours, obviously not your competitors but non-profit organizations like Wikipedia, Wiki-How etc. This helps search engines understand your relevancy.
Link to other pages on your own website
Links to internal webpages from content (contextual linking) is the most powerful internal linking technique to internally circulate the website authority. This helps in getting better rankings for keywords used as anchor texts. Moreover, this keeps the users on your website as they find more content that interests them, hence results in lower bounce rates.
Use HTML headings with important keywords in them
This has observed that webmasters use only h1 when writing the content and ignore the importance of other heading tags i.e. h2 – h6. The best practice is to use all heading tags, embedding most to least important keywords in them, where possible. This will help search engines to develop relevancy factors as well as in extracting important keywords from that webpage.
Tip: For previously written contents use some seo spider to extract heading tags and audit them. Paint them with above strategy to get decent results.
Proofread your content
Your efforts are not worth a single penny if you’ve spelled your keyword wrong. Proofread your work to avoid such situations.
Check for content duplication
In seo duplicate content is highly unsafe. Make sure your article is not duplicating with any internal or external webpage. Although you have written the content yourself but still this is good practice to check it because prevention is better than cure.
Tip: You can use some external tool like Copyscape to check plagiarism in your write-up. Google Panda will be very happy for taking your website down if content duplication is there.
SEO Content is Not Badly Written Content
While it is very important to write SEO friendly content, you should never ignore the original purpose of your content, which is to connect with the readers. Devote as much time as is required to craft out excellent content that is friendly towards both, users and search engines. In the end, you’re the only one to enjoy rewards.
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