When we talk about search engine optimization we primarily point out those search engine optimization techniques that help a website to get ranked in search engines. There are hundreds of such factors that build a website’s trust among people and search engines and eventually help a website for ranking at favorable positions. These factors have divided into three major categories.
- On Page Ranking Factors
- Off Page Techniques
- Social Media Optimization
Image Courtesy: SEOlium
All those factors that directly help a website for ranking in search engines are called on page elements. These factors can directly be controlled by website. Some of them can be seen at front end of a webpage but others are at back end. Let us explore some in the image below.
Off Page SEO Techniques
These elements cannot be handled directly but they still empower a websites’ ranking and have great importance as well. We normally name it as external link building. Point to be noted is they do not only build links but also brand a website. Have a look at important off page seo techniques.
- Guest blog posting
- Links exchange programs
- Local listing of business
- Blogs commenting
- External references from top notch platforms like Wikipedia, Forbes, etc.
- Broken links fixing (external domains)
- Domain name mentions
Social Media Optimization
Although many webmasters ignore social importance and consider it a dead tactic for Search Engine Optimization but it’s a fact that social media helps a website for gaining rank in search engines like Google. For instance, Google considers links from Google + as external links for a website and even show them in webmaster tools i.e. links from Google.
Importantly, social media websites like LinkedIn, Facebook, Google+ and Twitter helps a lot to increase the reach of a webpage and if the content is interesting on that webpage, that page may go far then your expectations.
Articles that May Interest You