SEO Ranking Factors

When we talk about search engine optimization we primarily point out those search engine optimization techniques that help a website to get ranked in search engines. There are hundreds of such factors that build a website’s trust among people and search engines and eventually help a website for ranking at favorable positions. These factors have divided into three major categories.

• On Page Ranking Factors
• Off Page Techniques
• Social Media Optimization

Image Courtesy: SEOlium

On Page Elements

All those factors that directly help a website for ranking in search engines are called on page elements. These factors can directly be controlled by website. Some of them can be seen at front end of a webpage but others are at back end. Let us explore some in the image below.

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Off Page SEO Techniques

These elements cannot be handled directly but they still empower a websites’ ranking and have great importance as well. We normally name it as external link building. Point to be noted is they do not only build links but also brand a website. Have a look at important off page seo techniques.

• Guest blog posting
• Links exchange programs
• Local listing of business
• Blogs commenting
• External references from top notch platforms like Wikipedia, Forbes, etc.
• Broken links fixing (external domains)
• Domain name mentions

Social Media Optimization

Although many webmasters ignore social importance and consider it a dead tactic for Search Engine Optimization but it’s a fact that social media helps a website for gaining rank in search engines like Google. For instance, Google considers links from Google + as external links for a website and even show them in webmaster tools i.e. links from Google.

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Importantly, social media websites like LinkedIn, Facebook, Google+ and Twitter helps a lot to increase the reach of a webpage and if the content is interesting on that webpage, that page may go far then your expectations.

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