The queries/phrases typed by users in search engines for information hunting are called keywords. These are the first pillar of SEO for any website. Indeed, we can say that there would not be any concept of search engine optimization without keywords.
What are Keywords in SEO?
Keywords are the key thing that drives traffic to your website from search engines. Please note that every line or phrase typed by user in search engines cannot be taken as keywords. For instance;
A user types;
“I want to optimize my website. Is there any blog or forum from where I can get help?”
Definitely there would be plenty of results shown in search results but important point is this question may not asked again by any other user.
Another case, user types;
Now that’s something likely to be searched again by other users because of its preciseness. We categorize all such phrases as “Keywords in SEO”.
Before choosing keywords for website first step is to decide;
- What kind of information you are about to sell through this medium?
- What will be your targeted audience?
- What will be the targeted region?
- Either you just want to drive visitors to your website or you also want to earn from them? i.e. their conversion
Answering above questions will define your niche. Next step is head yourself to some external tool. For Google; their tool keyword planner, perhaps the biggest keyword database, is the optimal choice. Use the tool and gather keywords that suit your niche. Next step is to target them on your webpages. If their placement is proper, in some time you will start getting traffic.
Where to Use Searched Keywords?
Keywords on webpages can be positioned in different HTML elements i.e. title tag, HTML headings, in internal links as anchor texts, contextual links etc. Make sure that you are not repeating same keywords on different webpages and avoiding all sort of overlapping.
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